Creation of the visual identity and website for Dexterous Endoscopes
Projet en bref
Dexterous Endoscopes is a startup that develops endoscopes with variable stiffness, offering high control and advanced tissue dissection capabilities.
Their technology allows new types of minimally invasive interventions in areas that were previously difficult to access.
The team wanted to strengthen its image among doctors and investors through a modern, professional and reassuring visual identity, as well as a clear website highlighting the advantages and innovation of their endoscopes.
The challenge
The challenge was to modernize the image of Dexterous Endoscopes while respecting medical industry codes.
After interviews with doctors and investors, we designed a visual identity combining innovation and trust. The logo, inspired by the Dexterous “X”, evokes both the flexibility and the rigidity of the endoscope.
The website, developed on Webflow, needed to quickly present the key points of the technology through explicit visuals and an intuitive information structure.
The result
We delivered a coherent and distinctive visual identity, accompanied by a professional and accessible website.
To make up for the lack of initial visual content, we created animation and illustrations to simply explain how technology works and benefits.
The clean design and clear prioritization of content make it easy to navigate and reinforce the credibility of Dexterous Endoscopes among its two main targets: doctors and investors.
